I agree that businesses are being shaped and reshaped by technology and consumer dollars; the publishing business is not immune to these changes. It's pretty clear that e-books are here to stay, and that books will be around, right beside them. I happen to like the e-book format, but I have shelves of books that I will not be giving up any time soon.
My concern is for the entire book ecosystem. It's always hard to make an argument about something that largely goes unseen, but to risk losing the institutional knowledge of the agents; editors; publishing houses; booksellers; and librarians -- those whose livelihoods have been spent nurturing books into being -- would represent a true loss to the world of ideas. The disruption in the chain is utter, so bookstores and libraries feel the impact, and ultimately every individual will be affected by bookstore closings, and by the libraries reduced hours and staffing. As always, the impact will be greater on those communities and individuals with fewer resources.
These aren't surgical cuts to an industry; this is the wrecking ball applied swiftly, with little regard for any view beyond the immediate economic terrain. No doubt, there are opportunities, but a vibrant marketplace, especially the marketplace of ideas, shouldn't be reduced to a very few moneyed vendors whose primary business interests extend far beyond books. If publishers lose the DOJ lawsuit, it's reasonable to expect a further contraction of competition. It's the concentration of power and market share that poses the greatest danger to those interested in books as culture, and not books as low price point commodities. Steve Windwalker, on
Kindle Nation Daily, makes this prediction:
"Amazon is positioning itself to capture something very close to an unprecedented 50% retail market share across all formats in the U.S. book trades by the end of 2013."
This is why Stadler's ideas about fostering communities of writers and readers remain so powerful for me.
The responder's point about creating niche markets is one path to take. I do think that would have an atomizing effect, exacerbating the echo chambers that have become too much a part of our daily fare. What was always so good about a book store was the proximity to other fields under one small roof, reminiscent of a University. We need to find more bridges, more ways to talk to one another.
I say all of this as someone who owns a Kindle Fire, belongs to Amazon Prime, and is satisfied with the customer experience that Amazon has provided. I am also interested in their direct to market publishing program for some projects; I've always been in business for myself and I don't mind being entrepreneurial. Amazon has done so many things right. Their emphasis on customer service is exemplary. I do fear their concentration of power; I wish there was a greater balance out there.
I know that efficiencies come at a price. Cutting the fat is one thing, and knowing where the heart is matters. We owe ourselves our full humanity, something that has little to do with business cycles.
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(I welcome your responses.)