The rush to publish -- to what end?

The NYTimes has an article today on writing output in an e-book age:

In E-Reader Age of Writer's Cramp, a Book a Year is Slacking - Julie Bosman - NYTimes


The article brings to mind the famous I Love Lucy episode where Lucy and Ethel are at the candy factory, boxing candies from the conveyer belt. All goes well until the line speeds up, the candy moves out faster on the conveyor belt, and Lucy and Ethel fail to keep up -- hilarity ensues. Writing faster to accommodate suddenly voracious reading appetites is silly and unsustainable. Who wants to pay real dollars for writing where speed of output becomes a branding factor?  No thanks.